Fluid Interactive, Inc.
2443 Fillmore St #380-9905
San Francisco, CA 94115
United States
https://www.fluidinteractive.com/contact/
Version: 2.0
Effective: 4 of May 2026
This End-User Licence Agreement (“EULA”) is a legal contract between you (“Subscriber”, “you”) and Fluid Interactive, Inc. (“Fluid Interactive”, “we”, “us”) governing your installation and use of the Arguto WordPress plugin and the hosted chat service it connects to. Read it carefully. By installing the Plugin, activating an Arguto subscription, or using the Service, you agree to these terms. If you do not agree, do not install or use the Plugin and cancel any active subscription before its next billing date.
This EULA covers an AI-driven product that takes actions on your WordPress site (submitting forms, modifying carts, subscribing visitors to newsletters, calling webhooks you wire up, etc.). The risk profile is different from a static plugin. Sections 3 (your responsibilities), 4 (acceptable use), 5 (data flow), and 6 (AI output disclaimer) describe what we expect of you, and what you accept in return for the Service.
1. DEFINITIONS
“Plugin” means the Arguto WordPress plugin — the PHP, JavaScript, CSS, and asset files distributed in the plugin package under the GNU General Public Licence version 2 (“GPL v2”). The Plugin is open-source code; this EULA does not restrict the rights you have in the Plugin under GPL v2.
“Service” means the hosted backend operated by Fluid Interactive that the Plugin connects to in order to provide chat functionality (currently branded “FIServices”). The Service is proprietary to Fluid Interactive and is provided on a subscription basis.
“Subscriber” means the individual or legal entity that purchases an Arguto subscription and operates the Plugin on one or more WordPress sites.
“Visitor” means any third-party end-user who interacts with the Plugin’s chat widget on a Subscriber’s site.
“Output” means any text, action, tool call, or other content produced by the Service in response to a Visitor’s interaction — including chat replies, tool invocations (form submissions, cart additions, newsletter subscriptions, custom HTTP calls), browser actions (navigation, clipboard writes, toasts, animations), and any data returned to the Visitor.
“Subscription” means an active, paid Arguto plan obtained from Fluid Interactive directly or through Paddle, our payment processor.
2. LICENCE GRANT
2.1 Plugin (GPL v2). The Plugin is licensed under the GNU General Public Licence version 2 or, at your option, any later version. You may use, copy, modify, and redistribute the Plugin under the terms of that licence. The full GPL v2 text is included in the Plugin distribution and at https://www.gnu.org/licenses/old-licenses/gpl-2.0.html .
2.2 Service. Subject to your active Subscription and your compliance with this EULA, Fluid Interactive grants you a non-exclusive, non-transferable, revocable licence to access and use the Service through the Plugin on each WordPress site covered by your Subscription. The Service licence terminates automatically when your Subscription ends or this EULA is terminated.
2.3 No conflict. Nothing in this EULA restricts the rights you have in the Plugin’s code under GPL v2. This EULA governs use of the Service only — the proprietary, hosted backend that the Plugin connects to.
3. SUBSCRIBER RESPONSIBILITIES
You are solely responsible for:
3.1 Configuring agents reasonably for your intended use case — including the selection of enabled tools, the wording of system prompts, and the choice of knowledge sources.
3.2 Reviewing and auditing the actions Arguto agents take on your site, including form submissions, cart modifications, newsletter subscriptions, and custom-tool calls. The Plugin records each tool callback in the Activity log (Arguto → Activity) for this purpose.
3.3 Disclosing to Visitors that they are interacting with an AI system, not a human. This may be required by law in your jurisdiction (the EU AI Act, for example, mandates real-time disclosure for AI systems exposed to natural persons).
3.4 Establishing a lawful basis for processing Visitor personal data, including its transfer to Fluid Interactive and to any third-party large-language-model (“LLM”) provider used by the Service. See Section 5 for the data flow.
3.5 Auditing and securing any custom HTTP webhook endpoints you wire up via the Plugin’s Custom Tools feature. Code you write to receive Arguto’s tool calls runs on infrastructure you control. Fluid Interactive has no responsibility for the security, behaviour, or output of that code.
3.6 Keeping your Arguto account credentials, API keys, HMAC secrets, and other authentication material confidential. You are responsible for activity that occurs under your account.
4. ACCEPTABLE USE
You may not use the Plugin or Service to:
4.1 Operate an agent that impersonates a human being without clearly disclosing to Visitors that they are interacting with an automated AI system.
4.2 Send spam, harass, deceive, or harm Visitors or any third party. This includes deceptive marketing, social engineering, and any conduct that would breach applicable consumer- protection or anti-spam laws.
4.3 Engage in or facilitate any unlawful activity, infringe any third-party rights, or transmit any content that is unlawful, harmful, threatening, abusive, defamatory, obscene, or that encourages violence.
4.4 Provide medical, legal, financial, or other professional advice on which Visitors might rely without independent verification, or operate the Service in any life-critical, safety-critical, or high-stakes regulated context — including but not limited to healthcare diagnosis, legal counsel, financial transactions involving fiduciary duty, and any system whose failure could cause physical injury.
4.5 Direct the Service at children under the age of 13, or otherwise process the personal data of children without the consent required by applicable law (COPPA, GDPR-K, etc.).
4.6 Send bulk automated messaging through the Service, scrape the Service, load-test it, attempt to extract other Subscribers’ data, reverse-engineer the Service, or circumvent the Service’s rate limits or token quotas.
A breach of Section 4 may, at Fluid Interactive’s discretion, result in immediate suspension of the Service. A material or repeated breach may result in termination of this EULA without refund.
5. DATA FLOW AND PRIVACY
5.1 Visitor messages, agent replies, tool-call payloads, and related metadata pass through Fluid Interactive’s Service and one or more third-party LLM providers (currently OpenAI; the specific provider may change as the Service evolves). The Service operator and the LLM provider can therefore see Visitor chat content during processing.
5.2 The Plugin does not store Visitor chat content in your WordPress database by default. The Plugin’s local Activity log records tool-call metadata only — timestamp, tool name, status code, duration — not chat content, Visitor identifiers, or message text.
5.3 Fluid Interactive collects aggregated, non-identifying telemetry for billing, debugging, and product improvement (token-usage counts, error rates, anonymous performance metrics).
5.4 Under data-protection law, you are the “controller” of Visitor personal data; Fluid Interactive acts as a “processor”. A Data Processing Addendum (“DPA”) is available on request for Subscribers handling personal data of EEA / UK Visitors. Contact us at https://www.fluidinteractive.com/contact/ to request one.
5.5 Fluid Interactive’s privacy practices for the Service are set out in our Privacy Policy at https://www.fluidinteractive.com/privacy-policy/ which is incorporated into this EULA by reference. You are responsible for publishing your own privacy notice covering your use of the Plugin on your site.
6. AI OUTPUT DISCLAIMER
6.1 Outputs are generated by AI. They may be inaccurate, incomplete, fabricated, off-topic, biased, or otherwise wrong. Outputs do not constitute professional advice and should not be relied upon for any consequential decision without independent verification.
6.2 You are responsible for reviewing Outputs, or for instructing the agent to confirm with the Visitor before taking any consequential action. The default agent purposes that ship with Arguto include confirmation patterns (“ask the visitor to confirm before submitting”) in their system prompts. If you modify those prompts, enable additional tools, or weaken the confirmation pattern, you take on the risk of those changes.
6.3 Tools that take action — including but not limited to form submission, WooCommerce add-to-cart, newsletter subscription, browser navigation, clipboard writes, and custom HTTP webhook calls — operate on values supplied by the LLM or by the Visitor. Those values may be wrong, fabricated, or inappropriate for the context. Fluid Interactive is not responsible for the downstream consequences of such actions on your site, your customers, your business systems, or your data; you accept full responsibility for the actions Arguto agents take through the tools you have enabled.
7. WARRANTIES DISCLAIMER
THE PLUGIN AND THE SERVICE ARE PROVIDED “AS IS” AND “AS AVAILABLE”, WITHOUT WARRANTY OF ANY KIND. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, FLUID INTERACTIVE AND ITS SUPPLIERS, LICENSORS, OFFICERS, EMPLOYEES, AND AGENTS DISCLAIM ALL WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, AND QUIET ENJOYMENT. WITHOUT LIMITING THE FOREGOING, FLUID INTERACTIVE DOES NOT WARRANT THAT THE PLUGIN OR SERVICE WILL BE ERROR-FREE, UNINTERRUPTED, SECURE, OR FREE OF MALICIOUS CODE; THAT OUTPUTS WILL BE ACCURATE, COMPLETE, OR FIT FOR ANY PURPOSE; OR THAT DEFECTS WILL BE CORRECTED.
8. LIMITATION OF LIABILITY
8.1 TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL FLUID INTERACTIVE OR ITS SUPPLIERS, LICENSORS, OFFICERS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS INTERRUPTION, ARISING OUT OF OR IN CONNECTION WITH THIS EULA, THE PLUGIN, OR THE SERVICE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
8.2 TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, FLUID INTERACTIVE’S TOTAL AGGREGATE LIABILITY UNDER OR IN CONNECTION WITH THIS EULA, THE PLUGIN, OR THE SERVICE, REGARDLESS OF THE THEORY OF LIABILITY, SHALL NOT EXCEED THE GREATER OF (A) US $100, OR (B) THE TOTAL FEES PAID BY YOU TO FLUID INTERACTIVE FOR THE SERVICE IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
8.3 The limitations in this Section 8 do not apply to: (a) your payment obligations under your Subscription; (b) liability for gross negligence or wilful misconduct; (c) breach of confidentiality obligations; or (d) any liability that cannot be excluded or limited under applicable law.
8.4 Some jurisdictions do not permit the exclusion or limitation of certain damages. To the extent that this Section 8 is prohibited by law, it applies only to the maximum extent permitted by that law, and you may have other rights that vary by jurisdiction.
9. INDEMNIFICATION
9.1 By you. You will indemnify, defend, and hold harmless Fluid Interactive and its officers, employees, and agents from and against any third-party claim, demand, or proceeding arising out of or relating to: (a) your breach of this EULA, including the Acceptable Use restrictions in Section 4; (b) your misuse of the Plugin or Service; (c) the content or behaviour of custom HTTP webhooks you wire up via the Plugin; (d) any Visitor claim arising from your failure to disclose AI use or to obtain any consent required by applicable law; or (e) your failure to publish a privacy notice covering your processing of Visitor data.
9.2 By Fluid Interactive. Fluid Interactive will defend you against any third-party claim alleging that the Service itself, when used in accordance with this EULA, infringes a third party’s patent, copyright, or trademark, and will pay the amount of any adverse final judgment or approved settlement. This obligation does not apply to claims arising from: (a) Outputs (the inherent inaccuracy of AI is your review risk under Section 6); (b) modifications to the Plugin made by you or a third party; (c) your combination of the Service with products or services not provided by Fluid Interactive; or (d) your continued use of the Service after Fluid Interactive notifies you to discontinue. Fluid Interactive’s total liability under this Section 9.2 is subject to the cap in Section 8.2.
9.3 Procedure. The party seeking indemnification must promptly notify the other party in writing of the claim, give the indemnifying party sole control of the defence and settlement, and provide reasonable cooperation. The indemnifying party may not settle a claim in a way that admits fault by, or imposes a non-monetary obligation on, the indemnified party without that party’s written consent.
10. SERVICE AVAILABILITY
10.1 Fluid Interactive will use commercially reasonable efforts to keep the Service available, but does not guarantee uptime. The Service may be unavailable from time to time due to maintenance, upgrades, third-party-provider outages (including the LLM provider), or other causes.
10.2 Fluid Interactive may, at any time, modify or discontinue features of the Service, change underlying LLM providers, or adjust the token quotas associated with each Subscription tier. Material changes that reduce functionality available under your active Subscription will be communicated by email at least 30 days in advance where practicable.
10.3 No service-level agreement (SLA) is offered with the default Subscription tiers. An SLA, if offered, will be documented in a separate addendum.
11. TERM AND TERMINATION
11.1 This EULA takes effect when you install the Plugin or activate a Subscription, and continues until terminated.
11.2 Termination by you. You may terminate at any time by cancelling your Subscription through Paddle (or directly with Fluid Interactive if your Subscription was provisioned outside Paddle) and uninstalling the Plugin from your sites. The Service will continue to function until the end of the current paid period, after which the Plugin will display an “unavailable” notice on visitor-facing pages until you re-subscribe.
11.3 Termination by Fluid Interactive. Fluid Interactive may suspend or terminate this EULA and your Subscription, with no refund of fees paid, if you breach this EULA (including the Acceptable Use restrictions in Section 4) or if your payment fails. If Fluid Interactive discontinues the Service entirely, any prepaid fees for the unused remainder of your term will be refunded pro rata.
11.4 Effects of termination. Upon termination: (a) your right to access the Service ends immediately; (b) you must uninstall the Plugin from your sites; and (c) the provisions in Section 15 (Survival) survive.
12. GOVERNING LAW AND DISPUTES
12.1 Governing law. This EULA is governed by the laws of the State of California, USA, without regard to its conflict-of- laws principles, and excluding the United Nations Convention on Contracts for the International Sale of Goods.
12.2 Informal resolution. Before initiating arbitration, the party with a claim must send a written notice of the dispute to the other party at the address (or email) on file, describing the claim and the relief sought. The parties will attempt to resolve the dispute informally for thirty (30) days before proceeding to arbitration.
12.3 Arbitration. Any dispute, claim, or controversy arising out of or relating to this EULA or its breach — other than a small-claims action permitted by Section 12.4 — will be settled by binding arbitration administered by the American Arbitration Association (“AAA”) under its Commercial Arbitration Rules. The arbitration will take place in San Francisco, California, or by video conference at the arbitrator’s discretion. Judgment on the award may be entered in any court of competent jurisdiction.
12.4 Small claims. Either party may bring an individual action in small claims court for any dispute within that court’s jurisdiction (currently up to US $10,000 in California), in lieu of arbitration.
12.5 Class-action waiver. You and Fluid Interactive each agree to bring claims against the other only in your or its individual capacity and not as a plaintiff or class member in any purported class or representative proceeding. The arbitrator may not consolidate more than one party’s claims and may not preside over any form of representative or class proceeding.
13. CHANGES TO THIS EULA
Fluid Interactive may revise this EULA from time to time. The revised version takes effect on its stated effective date. We will notify you of material changes by email to the address on your Subscription account at least 30 days before the effective date. Your continued use of the Service after the effective date constitutes acceptance of the revised EULA. If you do not agree to a revision, your remedy is to terminate the Subscription before the revision takes effect.
14. GENERAL
14.1 Entire agreement. This EULA, together with our Privacy Policy and any order or invoice issued through Paddle, constitutes the entire agreement between the parties on its subject matter and supersedes all prior agreements.
14.2 Severability. If any provision of this EULA is held invalid or unenforceable, the remaining provisions remain in full force and effect; the invalid provision will be reformed to the minimum extent necessary to make it enforceable.
14.3 No waiver. A failure to enforce any right under this EULA is not a waiver of that right.
14.4 Assignment. You may not assign or transfer this EULA, in whole or in part, without Fluid Interactive’s prior written consent. Fluid Interactive may assign this EULA without your consent in connection with a merger, acquisition, or sale of all or substantially all of its assets.
14.5 Force majeure. Neither party is liable for any failure or delay in performance caused by events beyond its reasonable control — including acts of God, government action, war, terrorism, civil unrest, labour disputes, internet outages, third-party-provider failures, or epidemics — provided the affected party gives prompt notice and uses reasonable efforts to resume performance.
14.6 Notices. Notices to Fluid Interactive must be sent in writing via https://www.fluidinteractive.com/contact/ or to the postal address at the top of this document. Notices to the Subscriber will be sent to the email address on file with the Subscription.
14.7 Relationship. The parties are independent contractors. No agency, partnership, joint venture, or employment is created by this EULA.
15. SURVIVAL
The provisions of Sections 5 (Data Flow and Privacy), 6 (AI Output Disclaimer), 7 (Warranties Disclaimer), 8 (Limitation of Liability), 9 (Indemnification), 12 (Governing Law and Disputes), 13 (Changes), and any other provision that by its nature is intended to survive, will survive termination of this EULA.